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Saturday, 18 July 2015

Crazy for Crops - Julie Berg

I LOVE going to crops!! It is about the only time I get to spend all day doing what I love without worrying about grocery shopping, mowing the lawn or getting laundry done. Julie's presentation explained how to HOLD a crop, which is something I would like to do.

The top four things a crop can do for you are:

  1. expand your customer base
  2. improve your sales
  3. add to your team
  4. strengthen relationships
When you are expanding your customer base, you first need to go find the customers. Once you get your name out, THEY will find YOU! To make that easier, brand your crops. Give them a name that is easy to remember and find: "Scrapping for Soldiers", "Crop for Heart", etc. 

I love Julie's idea of a themed crop, and CTMH has some awesome stamp sets that would be perfect for making the invitations. Have you seen them yet?? Luau, Fiesta and Chocolate are three of my favourites, but if you prefer to have just a general party, there is a set for that too! I want to give you the item numbers for them, but after searching the Close to my Heart website for 30 minutes, I can't find them (and I KNOW I was looking at them yesterday...). Anyway, to continue with the theme idea, create a plan and work with it. Have draws and games, and make sure everything is personalized so your name goes home with the croppers!

Promote your crop EVERYWHERE! (Okay. Everywhere that will allow it. I know some places will only post if you are holding the crop for a charity.) The laundromat, the grocery store, and even the local coffee shop. Create a Facebook group for your crop, not just an event page. Event pages are gone once the crop is finished, but a Facebook group is there until an admin removes it, so people can always go back to see posted artwork and get ideas from other attendees. 

When someone signs up for your crop, ask them to pass the information on to others. Ask them to add a crop poster to their bulletin board at work, or in the common room of their condo or apartment. Also, invite sidelines, upline, downline and friends!

Provide attendees with a treat or goodie bag containing CTMH items (old stamp sets are great for this!), baby wipes (Dollar Store), chapstick, and what ever else you feel like adding. Also add a small project such as a few cards they can make during the crop or later at home. Teach classes that use Close to my Heart product. Take pre-orders for crop projects and collect the money at the time of the order. This not only ensures you are paid, but it also gives people more incentive to attend. Have a make-and-take for all of the attendees to work on and pre-cut everything in advance. This gets people up and doing something different. Make some extras for anyone who would like to buy an extra to take home and make later.

Crops also help you add to your team when you tell attendees how they can get the product at a reduced cost! 

Also, during the crop, make sure to visit!! Go from table to table empathizing, complimenting, and making our attendees feel special! Get to know your croppers. They are customers and potential downline!

Finally, add your crop to your blog! At least weekly, make sure to add to the blog to keep it in front of your audience. I know in Blogger, there are all sorts of gadgets you can add to the side bars. Give it a try! It just might lead to your next customer or downline!

So that is it for Julie's excellent presentation on crops! I hope to hold a crop of my own at some point and will make sure to keep her ideas in mind! Thanks, Julie!!


Let's Go Fishing with Sundi Hendricks

Sundi Hendricks was a hoot! With her fishing hat, rod and reel, and spunky attitude, she had all of us hooked!

Sundi defined fishing as making connections, creating friendships, developing relationships, and creating memories. Sometimes our customers become our friends and to my way of thinking, that is definitely a good thing!

She also pointed out that when we go out, we should always have something CTMH with us, whether  it is cards we make, some Base and Bling jewelry, an Idea Book, or just business cards. Anything CTMH that will start a conversation! Talk to people EVERYWHERE! In line at the grocery store? Talk to the person behind or in front of you. Or both! Have an event planned? Tell them about it! Invite them and ask them to invite one or two others! Sometimes you have to invite people over and over before they will commit, and that's okay!

Make sure you have handmade cards handy and hand them out to people who decline an invitation to a party. Make sure to include your business card too. When they say they are not interested, say "That's okay. Please take this card and share it." When you are chatting with someone, keep your eye on the time. Instead of keeping them for a long time, get their email address so you can send them information about Close to my Heart and your team that they can then look at when they get home. Then call them in a few days to ask what they think.

That is it for Sundi's presentation. I loved her analogy of fishing and would enjoy future presentations from her!! Well done, Sundi!!

Monday, 13 July 2015

Convention 2015 - Fun, Friendship and TONS of Learning!

Convention 2015 is over and most of us are home, or at least on the way home. It was a wonderful time, with business classes, creative sessions, extravaganza and the product premier. So much to learn! We have six gorgeous new paper packs and seven new ink colours which replace existing colours in the Enchantment collection. These new colours are so vibrant, they are excellent replacements! 

Would you like to get a preview of the paper packs and new inks? You will need to wait until September 1 to order, or come to my Sneak Peek Party! Details to come...

We had some great business classes presented by some amazing consultants! Brae Montgomery gave us some great tips on Long Distance Leadership. Brae told us to make use of Facebook, Twitter and other social media to communicate with our teams that are not close by. Make sure the name you use on social media is included on your business cards too! Hold monthly challenges or games with your team. Create a Get Connected My Crush album and challenge your team members to add photos and a note about themselves to the album. Also create a team PML album. Each month, send three PML cards (CTMH or handmade) to team members to add something that happened that month, and then return to be added to the album. Have a team meeting at least once a month. These can be in person, by phone or even online! Your meeting can also be recorded using applications such as Spreecast.com, which is similar to YouTube, but unlike YouTube which deletes the video after a certain time, Spreecast keeps it so your team members can go back and look at it months later. Brae also pointed out that a yearly survey is an excellent tool for getting feedback from your team. SurveyMonkey.com is simple to use and lets you tailor the survey to your needs. 

Brae pointed out a book that helped her and recommends to everyone to read - Lean In by Cheryl Sandberg. Something else to add to my reading wish list! 

That's it for this blog. Stay tuned for more blogs as I get them completed. With two dogs bugging me for attention (they were "on vacation" themselves at the kennel for the week we were in California) and a husband wanting my help with laundry, it is hard to get anything fun done! :-) But stay tuned and I hope to get at least one more done today. 

ADDENDUM: Hi again! Thank you to Kathy Marentette for letting me know I spelled Brae's name wrong! Sorry Brae!! It is now fixed...

Also, I found a whole page of info from Brae that I missed! 

Secret Sister Month - Pick a month to select secret sisters. I had never heard of this so had to go do some Googling. Besides being a Country music duo, secret sisters provide support to other consultants in the way of birthday cards, small gifts, or just an ear when we need someone to listen. 

Use your team members when you need help. Connect with your team members on a regular basis. If your team members are quite a distance from you and need some help or inspiration, see if a there is a team leader closer to them that can connect with.

Create small inspirational videos about what you are doing or are going to do, including clips from convention, Connecting events, etc. These can be used not only for team members, but also as aids when showing opportunities to potential downline. 

Now I have everything (or at least most) from Brae and will have another blog soon!